Sephora
The makeup industry takes advantage of women and their wallets. Sephora is starting “Vanity” to help level the playing field against broken makeup, misuse and insecurity.
Vanity
Introducing Vanity, a new in-store service by Sephora that resets, and replaces broken makeup, recycles old makeup containers, and provides recommendations and tricks from certified beauticians. All activity in the program is paid for by, and tallies up beauty insider points.
Launch OOH
Print and Social
Bathroom Installation
Out of store satellite Vanity pop ups in bathrooms where women need it most. Locations like airports, bars or theaters. Installations are equipped with all the same features as in-store, giving women the ability to reset, replace or recycle their make up. Satellite locations also direct customers to the closest in-store Vanity.
