Wilson Live
Wilson Live
In an ever-expanding technological landscape, we are challenged to discover fresh, innovative and streamlined mediums to connect with consumers. The Wilson Live App was created to answer that call with a gamified experience drawing avid fans of sport even closer and to create a higher rate of interaction with the brand.
What is Wilson Live?
Wilson Live was created to be the one stop shop for limited-edition Wilson product, rare memorabilia and Wilson Sponsored content, creating buzz around the brand. A place to peak behind the curtain and put product in consumers hands that would have their friends asking “Where did you get that?”.
In-app Content shuffle
Ranging from Limited-Edition Evolution Basketballs and Super Bowl footballs created for in-app purchase only, to stories focused around the sport-world-culture and Wilson brand.
out-of-app Promotion
Social, E-Mail, and Website Promotions created to introduce and teach consumers about the Wilson Live experience.
check out the wilson live page
Learn all you need to know about Wilson Live in my own words on their site.
Michael Greeby
Digital Experiences Manager
danny o’shea
Graphic Designer