Hylite football

Making the Hylite

The Hylite youth football is an innovative, first-of-its-kind, product from Wilson Sports. I had the opportunity to name, build a brand story and create creative assets around this ball.

Once upon a time, I was just a kid learning to play football, a game that still makes up a larger part of my personality than I care to admit.

Getting the chance to name this ball and build creative from top to bottom is something that means a lot to me. There’s nothing more special than seeing kids use this ball as they learn to love the game.

tech story

This football is unique because it’s built for gameplay, while at the same time is the ultimate practice tool. It gives youth athletes a specifically contoured green pattern to guide their hand for grip placement and bright visuals to track it through the air.

As the game continues to grow, expanding its reach into the female market, this specific bright green was researched as the most attractive color to young male and female athletes alike.